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| THE TRENDS |
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HOME BASED BUSINESSThe number of home-based businesses is expected to grow at least 15% annually, as people decide to: - --1) to be their own boss
- --2) work in the comfort of their own home, and
- --3) pursue their own dreams. - Wealth Starts at Home, 1997
MARKET CONVERGENCE- 76 Million "baby boomers" born between 1946-1964
- Historically, "boomers" drive industries
As babies -- Gerber, Johnson & Johnson
As teenagers -- Levi's, McDonalds
As young adults -- Ford (1964 Mustang), Chrysler (1980's minivan), GM (2000 Luxury) - Boomers have not always shared the same market. When the oldest boomers were turning 18, the youngest were just being born.
- MARKET CONVERGENCE is now occurring as the youngest boomers (age 36) and the oldest (age 53) start to share interests.
HEALTH CARE- Health care is growing among both the Silver Generation and the Baby Boomers. People over 40 are more concerned each year about their health care.
- From 1995 to 1998, wellness product direct sales grew 251%.
- Experts expect health care will TRIPLE over the next 5 years - Direct Selling Association
- You can either make money with health care or spend it!
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